Push-To-Talk Cell Phones

For the most part, a cell phone is a cell phone. Sure, some can take pictures, surf the web and play games, but in regards to a basic phone, they are pretty standard. However, the push-to-talk (PTT) feature that makes the phone a walkie-talkie is unique. Sprint/Nextel has captured the market for such phones and has very high customer loyalty rankings; despite the less than optimal performance of the cell phone service.

Finally, after several years of Nextel domination, there is some serious competition in the market. Cingular, who is jointly owned by Bell South and AT&T, has developed a phone that allows this quick communication. Check out their web site at www.cingular.com . You will find a host of new features that will challenge the Sprint/Nextel offerings.

Among the new features are several that will allow the privacy of cell phone when needed and the convenience of the walkie-talkie.

Presence Management allows users to create a buddy list similar to the AOL Instant Messenger service. A user can put the phone in “silent” mode or “do not disturb” which will be indicated on the display of anyone on their buddy list. This will prevent unwanted interruptions.

The Voice Messaging and Call Me features allow callers to leave non intrusive voice messages or text alerts.

Upgrade to Cellular is a feature that allows the user to switch a call from a PTT call to a cellular call, simply by pressing a button.

These features are likely to help Cingular expand the market for PTT phones beyond blue collar into the white collar market.

Trade journals are reporting that Research In Motion (RIM) is working on PTT service for its Blackberry (8700c) which may be available by the summer. Another change that might take a little longer to realize is the evolution of standards that will allow talk between users of different cellular networks.

Keep your eyes on the carriers and equipment makers. If there is a need for such services in your organization you ought to be the first to know what's available.